11 11 BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. 2.1 MILLION BCI FARMERS 22% OF GLOBAL COTTON PRODUCTION ONE OUT OF 18 MEMBERS IN DENMARK IT’S NOT A PRODUCT - But a responsible way of sourcing cotton You think: But what is the purpose then? Us: Let’s tell you. Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products. By using a system of Mass Balance, BCI can reach more farmers, meaning more responsible practices are being implemented around the world. 50% by year 2025 WE HAVE A GOAL The plan for the first years is to change the cotton used for our PRO Wear by ID® to more sustainable cotton. More sustainable cotton is defined as cotton sourced as Better Cotton and Organic Cotton.
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